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I am a Ukrainian designer currently based in Austria with over 15 years of experience crafting digital products and experiences. I specialize in product design and interactive experiences, with a long-standing passion for motion design as a way to enrich and elevate them.
I blend systems thinking, UX expertise, visual craft, and motion design with a commitment to creative experimentation to solve complex product challenges and create meaningful experiences that drive measurable outcomes and connect with people on an emotional level.
Currently, I work as a Senior Product Designer at Flirtini. In this role, I help shape the Flirtini app & web experiences, used by over 3 million users globally.
On the app side, my work spans designing key product features, crafting coherent app experiences, improving critical user journeys, and leveraging motion design to bring more clarity and emotion into the product.
Across web experience, I focus on shaping Flirtini’s brand website, designing and optimizing acquisition and monetization funnels, and scaling the product across mobile and desktop web platforms.
Previously, I was a Senior Product Designer at Together Networks, Noosphere, and Cupid plc, where I drove design across a wide range of consumer-facing products — both in highly autonomous roles and as part of cross-functional design teams.
During my time at these companies, I worked across all stages of product design, shaping products from inception to launch – from early concepts and user flows to interaction design and motion, delivering production-ready experiences – and continuously evolving them over time, always balancing creative exploration with practical product requirements and technical feasibility.
Product design. Product design is at the core of my work. From early ideas to final execution, I conceptualize, design and deliver digital products and services that balance user needs and business goals, but also that make people feel something and leave a lasting impression.
I focus on moving beyond “simple” and “clean” interfaces to design products that engage users on an emotional level.
I continuously look for better ways to elevate a product visually, increase its perceived value, and strengthen engagement, usability, and brand expression.
Interactive experiences. When creating solutions, I love thinking through movement, transitions, and interactions — exploring how to bring interfaces to life; how to tell a product story as an engaging digital journey; how to translate vision into an immersive experience that feels cinematic and expressive; and how to add memorable moments to an interactive experience that evoke emotion and captivate audiences.
I combine strong visual craft, storytelling, and motion to create experiences that are emotionally resonant, coherent, and thoughtfully designed — where every interaction and transition has meaning and intent.